How to utilize Stories, Reels, Lives and posts
You don’t want to be ALL BUSINESS ALL THE TIME! Make sure you are being Personable and relateable
1. Stories: Quick, Relatable, and Consistent
• Purpose: Stay top of mind daily.
• Best Use: Behind-the-scenes, product use, daily life, polls, countdowns, wins.
• Strategy:
• Post 5–10 story frames/day to stay at the top of people’s feeds.
• Use interactive stickers (polls, questions, quizzes) to increase engagement and build trust.
• Share testimonials, before/after results, and daily routines using your products.
• Repost team wins and shoutouts for social proof.
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2. Reels: Reach New People Fast
• Purpose: Expand your visibility and attract new followers.
• Best Use: Short, value-packed, entertaining, or emotional videos.
• Strategy:
• Show transformations, tips, or day-in-the-life style content.
• Use trending audios or funny hooks to stop the scroll.
• Add captions and text overlays so it’s understandable without sound.
• Include a strong call-to-action (comment “INFO,” “JOIN,” or link in bio).
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3. Posts: Build Depth and Credibility
• Purpose: Share your story, teach, or sell.
• Best Use: Longer-form storytelling, educational content, or direct offers.
• Strategy:
• Rotate between personal stories, testimonials, lifestyle, product education, and calls to action.
• Use curiosity marketing instead of overexplaining.
• Mix value posts with fun, relatable ones to increase engagement.
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4. Lives: Build Deep Connection + Convert
• Purpose: Build trust, showcase your personality, and drive action.
• Best Use: Product demos, testimonials, opportunity shares, Q&A, team celebrations.
• Strategy:
• Go Live 1–2 times a week (solo or with a teammate).
• Use Lives for launches, giveaways, or inviting to join.
• Pin a CTA in comments, ask questions to engage viewers, and tag your replay watchers.
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Bonus Tips for All Formats:
• Be consistent—show up daily somewhere on the platform.
• Reuse content—turn a reel into a story, a live into a post, etc.
• Tell stories—people connect with real, imperfect, authentic content.
• Always include a CTA—even something simple like “Drop a heart if you feel this!”
Awesome! Here’s a simple and repeatable weekly content plan using Stories, Reels, Posts, and Lives to grow your business, boost engagement, and drive conversions—all without burning out.
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Weekly Content Plan (Sample Schedule)
MONDAY – “Momentum Monday”
• Post: Share a story of how you started, why you said yes, or a customer win.
• Reel: Motivation or mindset tip (keep it real and uplifting).
• Story: Behind-the-scenes of your Monday routine (coffee, planning, products).
• CTA: “Who’s ready to crush this week with me?”
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TUESDAY – “Testimonial Tuesday”
• Post: Share a short customer or teammate testimonial (results, experience, quote).
• Story: Poll—“Have you ever tried XYZ?” + mini testimonial clip.
• Reel: Before/after or product reaction (real, funny, or emotional).
• Optional: Go Live with a team member or customer sharing their story.
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WEDNESDAY – “Wellness Wednesday” (Product Focus)
• Post: Teach about one product (benefits, ingredients, how it fits your routine).
• Reel: Quick demo of product in action or tip related to it.
• Story: Timelapse or boomerang using the product, plus education in text.
• CTA: “DM me the word WELLNESS and I’ll share a sample/bundle/info!”
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THURSDAY – “Throwback/Truth Bomb Thursday”
• Post: Share a past struggle vs. now. Or drop a truth bomb: “I used to think ___, but now I know ___.”
• Story: Share a memory or flashback from early in your journey.
• Reel: Share a “3 things I wish I knew before starting…” video.
• Live: Talk about your growth and invite others to the opportunity.
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FRIDAY – “Freedom Friday”
• Post: Show how your biz gives you time, freedom, choices, or impact.
• Story: Weekend preview, celebration, team shoutouts.
• Reel: Funny or lighthearted reel—celebrating life or your biz wins.
• CTA: “Want to learn what I do? Drop a ‘FREEDOM’ below.”
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SATURDAY – “Social Proof Saturday”
• Post: Team wins, bonus shoutouts, rank-ups, or transformation photos.
• Story: Share team graphics/testimonials + “You’re next” vibe.
• Reel: “Day in the life” vibe with subtle biz/product integration.
• Optional Live: Q&A or casual coffee chat—invite others in!
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SUNDAY – “Self-Care & Sneak Peek Sunday”
• Post: Self-care focus or Sunday reflection. Soft biz mention is okay.
• Story: Devotionals, rest day, family time—authentic connection.
• Reel: Prepping for the week with your system or mindset routine.
• CTA: “I’ve got room for 3 this week—who wants info?”
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Tips to Make This Easy:
• Batch reels 1 day/week (film 3–5 in one sitting).
• Reuse stories from one day to the next with minor tweaks.
• Schedule Lives in advance and promote in Stories the day before.
• Use templates for testimonials, team wins, etc.
